Pricing
Pricing? As a small business, this is a difficult question. What do you charge for your skill, time, and product? Often, “the market dictates your pricing.” Yes, this is true, but I wanted to break it down into more relatable terms for the real estate world.
0.1%
of your listing price
As of 2025, small businesses typically allocate around 7% to 10% of their annual revenue to marketing, according to most industry benchmarks. The median home sale price in Salt Lake City is estimated to be around $550,000 to $600,000, depending on various factors like neighborhood, property type, and current market conditions. Digital marketing assets account for about 55% to 70% of total marketing budgets on average. With these facts, we’ll use the low end for our example.
A property listed for $550,000, the listing agent has the potential to earn 3%, or $16,500. Considering the agent as a small business, they should be spending 7% of their revenue on marketing this property, or $1,155. Of that $1,155, you should be spending 55% of that on your digital assets used in your marketing efforts. So with a property listing of $550,000, you should be spending, at minimum, $635.25 on that property’s digital marketing assets.
These numbers are how we build pricing for 3D Home Shows. Sign up below for my newsletter, and get our 2025 Pricing Guide!
GET OUR 2025 PRICE SHEET
