Pricing
Pricing? As a small business, this is a difficult question. What do you charge for your skill, time, and product? Often, “the market dictates your pricing.” Yes, this is true, but I wanted to break it down into more relatable terms for the real estate world.
0.001%
of your listing price
As of 2026, small businesses typically allocate around 7% to 10% of their annual revenue to marketing, according to most industry benchmarks. The median home sale price in Salt Lake City is $643,000, depending on various factors like neighborhood, property type, and current market conditions. Digital marketing assets account for about 55% to 70% of total marketing budgets on average. With these facts, we’ll use the low end for our example.
For a property listed for $643,000, the listing agent could earn 3%, or $19,290. As a small business, the agent should spend 7% of their revenue on marketing this property, or $1,350.30. Of that $1,350, you should spend 55% on the digital assets used in your marketing efforts. So, with a property listing of $643,000, you should spend, at minimum, $742.67 on that property’s digital marketing assets.
These numbers are how we build pricing for 3D Home Shows. Sign up below for my newsletter, and get our 2026 Pricing Guide!
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